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Vol. 2, No. 3, March 2004

IN THIS ISSUE:

Coalition Representatives Meet
With PM Martin in Montreal

CThe challenge of maintaining Canada’s leadership in the campaign to secure the international convention on cultural diversity was the main theme of a March 17 meeting between Prime Minister Paul Martin and representatives of the Canadian Coalition for Cultural Diversity.

Minister of Canadian Heritage Hélène Scherrer also took part in the meeting, as did the Prime Minister’s Principal Secretary, Francis Fox, and his Deputy Chief of Staff, Policy, Paul Corriveau.

Representing the Coalition were co-chair Pierre Curzi, executive vice-president Robert Pilon, and director of external relations Jim McKee. They were joined by André Bureau, chairman of Astral Communications Inc., and a member of the cultural industries Sectoral Advisory Group on International Trade (SAGIT).

Prime Minister reaffirmed the commitment his government made in the recent Speech from the Throne to continue that it will work to secure an international convention on cultural diversity, and expressed his desire to concentrate on specific action that Canada can take to advance the file.

With the process to develop the convention now underway at UNESCO, Coalition representatives stressed the importance of Canada shifting its established leadership on this file into even higher gear to ensure that the end result was a strong convention and was adopted and ratified quickly. In this regard, they urged Minister Scherrer to continue Canada’s leader role in the INCP culture ministers’ network, and noted the importance of continuing to work in concert with established leaders on the file, such as France, while building strategic alliances in regions around the wold.

One concern discussed was the growing challenge arising from bilateral negotiations pursued by the United States, and the danger that liberalization commitments secured by the U.S. in these deals had the potential to greatly attenuate the potential scope of the convention.
Prime Minister Martin concluded the meeting by urging the Coalition to continue its discussions with his office and with Minister Scherrer regarding the most effective ways by which both the Canadian government and cultural professional organizations through the CCD could keep the campaign for the convention moving forward.

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Heritage Minister Invites Coalition Reps to Talk Strategy
on the Convention Campaign

Canadian Heritage Minister Hélène Scherrer invited representatives of the Coalition to a follow-up meeting March 24 to discuss in further detail some of the main issues discussed during the initial meeting with Prime Minister Martin.

The lunch meeting was held in Ottawa and included Deputy Minister Judith Laroque Assistant Deputy Minister Jean-Pierre Blais and the Minister’s Senior Policy Advisor for Cultural Development, Jess Dutton. The CCD was represented by its co-chairs, Pierre Curzi and Scott McIntyre, executive vice president Robert Pilon, and director of external relations Jim McKee.

The meeting was in essence a strategic planning session focusing on how the Canadian government and the Coalition could best coordinate their activities to advance the campaign for a convention on cultural diversity in the critical 18-month period leading up to the 2005 General Conference at UNESCO.

This included discussions of how to work most effectively with long-standing champions of the convention such as France, the INCP, and the International Organization of La Francophonie, as well as how to build new alliances in regions such as Asia, Africa, and Latin America.

Coalition representatives laid out the CCD’s priority events and missions for 2004-05 geared to mobilizing cultural professional organizations in Asia, South America and Africa, and is plans to coordinate, with France’s coalition, missions focused on Europe. Plans for expanding the discussion at the provincial level in Canada were also explored.


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PM Martin, Premiers Charest, Lord State Support
for Cultural Diversity During Visit by Abdou Diouf
to Montreal; Coalition Reps Exchange Views
on State of the Diversity Campaign
with Abdou Diouf at Roundtable Lunch

With Abdou Diouf, the Secretary General of the International Organization of La Francophonie in Montreal for celebrations marking the International Day of La Francophonie, the Premiers of New Brunswick, Quebec and the Prime Minister of Canada all used the occasion to underline the importance of cultural diversity.

La Francophonie has been a key champion of the campaign for a convention on cultural diversity. Its Summit Declarations in 1999 and 2002 marked the first occasions in which heads of state had endorsed the principle of a convention on cultural diversity and of taking culture outside the ambit of international trade agreements.

Prime Minister Martin told an audience of approximately 1,000 people on hand for the day’s events at the Université de Montréal that ‘in the context of increasingly intense globalization, we have placed cultural diversity at the very centre of our preoccupations." (our translation)

Premier Bernard Lord stated that ‘with the trade agreements that are being concluded everywhere in the world, we must ensure that cultural diversity is a true thing."

Premier Charest of Quebec reiterated his government’s support for the convention, emphasizing that ‘culture is not mere merchandise’. "We will be party to every battle to preserve our culture and we will always refuse to abandon our identity."

Secretary General Diouf has been a strong advocate of the convention on cultural diversity as an important instrument for maintaining the identity of francophonie nations in general but has also championed the convention as a critical instrument for developing nations in general.

Recognizing the Secretary General’s concern that the process now underway at UNESCO result in a strong convention, Quebec’s Deputy Premier and Minister of International Relations Monique Gagnon-Tremblay convened a luncheon in his honour to discuss the current state of the campaign.

In addition to Minister Gagnon Tremblay and senior officials from her department, the lunch was also attended by Minister of Culture and Communications Line Beauchamp and her senior officials and advisors, officials from La Francophonie, Mireille Cyr, Assistant Deputy Minister, Francophonie and Official Languages of New Brunswick, Professor Ivan Bernier, and Pierre Curzi, Robert Pilon and Jim McKee of the Coalition for Cultural Diversity.

One of the key issues discussed with respect to the content of the convention was the importance that it clearly assert the right of nations to employ policy measures designed to nurture the growth of strong independent cultural enterprises capable of producing and distributing domestic content. Without such measures, it was noted, the capacity of nations to truly contribute to a genuine exchange of cultural expression among nations will be greatly constrained, and that this would be particularly true for developing nations.

Secretary General Diouf pledged his continued personal engagement to move the convention campaign forward and to this end expressed his intention to reach out to other organizations such as the Organization of Ibero-American States as well as the Arabic-language states.


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Coalition Meets With New Brunswick Cabinet
Minister Mockler to Discuss Cultural Diversity File


On March 9, representatives of the Coalition held their first meeting with a senior cabinet minister of the New Brunswick government to discuss the campaign for the convention on cultural diversity.

CCD co-chair Pierre Curzi, executive vice president Robert Pilon and vice president Nancy Juneau represented the Coalition at a meeting with Percy Mockler, Minister of Inter-Governmental Affairs and International Relations.

New Brunswick is a participating government in the International Organization of La Francophonie and it was in Moncton at the conclusion of the 1999 Francophonie Summit that the heads of state of a multilateral organization for the first time issued a declaration endorsing the principle of cultural diversity.

The meeting with the New Brunswick Minister follows on a presentation made last May by the Coalition during a federal-provincial ministers of culture meeting convened by then Heritage Minister Sheila Copps.

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Quebec Ministers Beauchamp, Gagnon-Tremblay
Convene Planning Session with Coalition


CCD representatives met with Quebec’s Minister of International Relations, Monique Gagnon-Tremblay, and with Minister of Culture and Communications Line Beauchamp on March 23 for a strategy session focused on how to most efficiently pursue the campaign for a convention on cultural diversity.

Quebec has been a major supporter of the concept of a convention on cultural diversity from the very beginning, and has sponsored some of the earliest efforts at laying out a legal rationale for the convention—notably through a 2002 document jointly written by Professors Ivan Bernier and Hélène Ruiz Fabri.

Quebec intends to continue sponsoring work of this sort geared to defining the form and content of a truly effective convention, but Ministers Gagnon-Tremblay and Beauchamp also expressed their government’s resolve to remain active advocates building support for the convention at the international level. This includes work in the context of La Francophonie, in which Quebec is a participating government, but also includes initiatives coordinated through Quebec’s foreign delegations such as last December’s seminar on cultural diversity in Guadalajara, Mexico, as well as its activities as a member of the Canadian delegation at UNESCO and at the INCP culture ministers’ network.

At the conclusion of the meeting, Minister Beauchamp—who had earlier that day made cultural diversity the focus of her speech at the annual conference of ADISQ, the Quebec independent music producers’ association--emphasized the importance of holding such sessions on a more regular basis. As a result, the next meeting has been planned for late April.

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Update
is published by Canada's Coalition for Cultural Diversity.

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Editor: Jim McKee
Contributors: Robert Pilon,
Mélanie Marron, Sylvie Riendeau