The members of the Coalition affirm that cultural diversity is a fundamental human right and that countries and governments must be entirely free to adopt the policies necessary to support the diversity of cultural expression and the viability of enterprises that produce and distribute this expression. Consequently, the Coalition defends the following principle: Cultural policy must not be subject to the constraints of international trade agreements.

While CCD members may have differing views within their specific sectors, members of the Coalition are united in the principle that countries and governments must remain entirely free to establish their own cultural policies.